SEO Interview Questions And Answer

1.What is SEO?

SEO is an abbreviation for search engine optimization; it is used to describe the process designing your website in a way that it will appear higher in search engine rankings. In addition to designing, SEO as a process involves fixing the onsite issues, building links and popularizing the Website over the social media networks. Once we do the following processes our keywords gets higher positions with the search engines and in return we get traffic and sales.

2.What is the difference between SEO and Search Engine Optimization?

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. But the use of SEO as “Search Engine Optimizer is very limited and that way we can say there is no difference between SEO and Search Engine Optimization. 

3.Define what is Search Engine Optimization.

Search Engine Optimization is the practice of maximizing the volume or quality of traffic to a web-site from search engines via ''natural'' or unpaid search results. Here the term natural is a qualifier since the SEO professionals use the Google Webmaster approved guidelines to optimize a Website and build up the traffic naturally.

4.What is the difference between “Organic SEO” and “Natural SEO”

Organic Search engine optimisation is also known as ''Natural SEO''  is used for the purpose of increasing traffic through the search engines by using several techniques that may seem complex but do not use any fake methods to increase the ranking.

5.What is the difference between “White Hat SEO” and “Black Hat SEO”

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey Google webamster guidelines. For example, keyword stuffing, invisible text, doorway pages, sneaky redirects etc are various examples of black hat SEO techniques. In comparison to this when the SEO campaign is done with Google websmaster approved guidelines that's called white hat SEO. While in short run the Black hat has big success it will attract penalties which can go upto blacklisting, dropping the SERP and dropping the site from Google indexing etc.  

  

6.What is “Ethical SEO”

Ethical SEO refers to the usage of the SEO strategies,techniques,tactics that focus on human audience opposed to search engines and completely follows search engines rules and policies. Question is “Are you able to tell what you have done to achieve the rankings?” If the answer is yes, it means you are following white hat techniques of SEO. So we can say when a webamster follows white hat techniques, he is following ethical SEO practice.

8.How does search engine finds my Website?

The search engine crawlers or bots crawl through the website and generate the required information and update in the database. So when a user searches, they find the relevant document on the Website and if our site matches their requirements, it appears in the search engine listings.

Questions Related to Search Engines:

1.What is a search engine?

A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly known as hits.

2.Which are the most used search engines?

Google, Yahoo, You Tube, Bing, Baidu, AOL, Ask.com etc. But interms of market share and partner network Google, Yahoo and MSN/Bing are the three largest search engines.

3.What is the difference between Spiders, Robots and Crawlers?

A spider, also known as a robot or a crawler, is a program that follows, or "crawls", links throughout the Internet, grabbing content from sites and adding it to search engine indexes.

4.How does Search Engine index a Website?

There are basically three ways to get your site listed in a search engine:

 - Submit your site directly to the search engine using a free submit form.

 - Let the search engine find your site through links to site from other sites such as directories.

 - Pay the search engine to index your sites.

5.Can you submit my site to top search engines?

We have IBP program, and using this we can submit to hundreds of search engines in faction of hours. But please note if the Website is crawled by Google, Yahoo and MSN, it will  indirectly appear in the search results of other search engines. So the purpose of submitting the websites in tier two or three search engines is to get crawls from multiple sources.

6.What are the benefits of search engine submissions?

As explained in the last point the Website is benefited having crawled from different sources. So if your Website is frequently crawled and indexed from different search engines, this helps in building the SERP and indirectly attract the traffic to your Website.

7.How can I check that my Website is indexed by major search engines?

One way is to use "site:domain-name" to search for your site. This works with Google, Yahoo and Microsoft Live.

8.How can I get top 10 search engine listings.

Search engines takes as many as 80 factors to evaluate the page strength. But there are few factors which plays a pivotal role and rest factors adds up the list. For example average meta strength, domain power, quantity and quality of back links, brand value over the social media circles, page rank, QDF-Query deserves freshness, page type tendency like informational, page loading time, sitemaps etc are the most important factors for getting top 10 listings.

9.What is the difference between free search engine listings and paid search engine listings?

The difference between free search engine listings and paid search engine listings is that the free search engine listings refers to listings from SEO process and paid search engine listings refers to the listings received from PPC process.          

10.Which PPC search engines you are targeting?

We target the following programs like Google Adwords, Yahoo Search Marketing and MSN Adcenter. Other than that Miva is also a part.

11.What is Google personalized search? Does that affect the SEO process?

Google is trying to return the searches based on the past search behaviour, your average time consumed on the websites, your preference of search etc. So basically if this is done, your searching becomes interesting and effective. It's a fact that if personalized search is implementer that will directly affect the SEO process. Please note in the era of personalized search, the results people are getting might vary extensively and that will make the tracking of SEO success little difficult and challenging.

12.What's local search engine optimization?

It refers to optimisation of the website belonging/referring to a particular geographical area. If your business targets to a particular area like state/county/city, the local search engine optimization has a major role to play. Basically in the Local search engine optimization we create the listings with Local search engines, yellow pages, try to exchange the traffic with the local sites etc.

13.Why my Website is not indexed?

Google indexing is an automatic process. So the check list for Google indexing is as follows:

Is it a new website: Submit with Goolge Add Url page.

Create the listings from hub pages that internet communities consider as authoritative.

Check from the robots, if the no index tag has been added.

Check for server response code and if any issue is found rectify it with instant effect.

14.How many days/business hours is required to index my Website?

Though indexing is automatic, we need the follow the above steps. Once done your site can take few hours to few days for being indexed.

15.How to change the crawler frequency for my Website?

By putting the <changefreq>your change time</changefreq> in xml sitemap. Also you can select the priority level in the Goolge webmaster tool account. But the fact is fixing the crawl rates won't make your website crawled frequently. You need to offer the spider proper food to be indexed frequently.

16.If I am doing search of my domain nothing is coming. What does it mean?

It means:

            a) No indexed by search engines

            b) May be canonical issues are there

            c) May be the site is banned by search engines

17.How to know that my Web Site is banned by Search Engines?

Following are the situations:

a) If your domain is not coming in the domain name search.

b)After a long time your domain is not coming on search engines

c)Your server logs register no visit from search engines/engine.

d)You lost your keyword positions and visits dramatically in fraction of days.

18.How to recover from a ban?

In order to lift a ban you must know the reason of ban. After the reason is identified do the following things:

Rectify the reason which caused the ban.

Make the content change over the Website.

If possible make changes in the look and feel.

Build up links from highly authoritative sites.

19.What is SERP?

SERP-Search engine ranking page, is the listing of web pages returned by a search engine in response to a keyword query. The result normally include a list of web pages with tittles, a link to the page , and a short description showing where the keywords have matched content within the page.

20.Do you have connections with search engines?

Search engines are independent entity and no one has connection with search engines. .

21.Can you include my Website with Google preferential program?

There is no such term like “Preferential Program”.

22.Can search engine index the dynamic URLs?

The Search Engine programs are not designed to read the dynamic content. How ever they are constantly increasing the program and now they can read few categories dynamic URLs not all.

23.Can search engine index the images?

No search engines doesn't index the images. That's why we do image optimization. 

24.Can search engine index the Flash Websites?

Yes Google can now follow flash. So after Adobe made some in roads search engines can now read the links and applications. But please note there is a dynamic application file that covert the Flash readable to search engines. So here the search engines are reading the Flash site indirectly.

25.Can search engine index Java Scripts?

Traces suggests that search engines are still working on how to read the Java Script, Sessions ID, Cookies etc.

Keywords Related Questions:

1.What is a keyword and what's the difference between keyword and keyword phrases?

A word or phrase which is used when searching for some information is know as a keyword. It is these words or phrases that webmaster use when describing or explaining the content of their website.

2.How do you do the keyword research?

Our process starts with collecting the seed phrases related to client's business. Then we try to identify various combinations possible from the supplied seed phrases. This is done with the help of keyword aggregation tool from Google Adwords. Once we have a list of keywords we cross check from their traffic building capacity and competition. After these factors are determined we deduct all the irrelevant keywords in the elimination round. This is the standard process of compiling a keyword list.

3.Why the keywords are important to the Website?

The entire SEO process starts with the selection of best lot of keywords. Since the keyword phrases are the primary connector of business with the customer, we will have to select the sales driven keywords with moderate competition.

4.What's the difference between the singular and plural keyword phrases? What should we target in SEO?

When targeting keywords phrase it is advisable to consider the plural phrases as it contains both plural and singular as for example businesses contain the word business. A search engine which considers the plural keyword to be different from the singular keyword now may not do so in the future, and vice-versa. In any case, you are always better off optimizing your site for both the plural and singular versions of your keywords, assuming that both versions are popular.

5.What's monthly search volume of a keyword and how it's calculated?

Monthly Search volume is the number of times that the users searches a particular keyword during a month. It is calculated as follows Global monthly search volume/no. of days. This figure is given Google Adwords External tool.

6.What is the difference between the broad match and narrow match?

Broad match helps you attract more traffic to your website. It's user friendly but narrow match is mostly helpful for SEO optimizers.

7.What tool you are using for keyword research?

The keyword tools we are using are Google Adwords External, Wordtracker and Keyword Discovery.

8.I found the keyword research file. I am not sure what to do with this file.

Keyword research file has got two keyword tabs. The first tab covers overall research data. The second tab covers all the keywords that we would like to target. You need to go through the final keyword list and select “x” keywords for SEO. For better understanding of the keyword research I suggest you to go through the tab-1 before finalizing the tab-2.

9.How should I select the keyword. Is there any process or logic of this selection? Please explain me in brief.

For selecting the final list of keywords you need to check the global search volume which should be higher/moderate and the SEO competition should be less. If the monthly search volume is less than 500 per month that keyword should not be taken into consideration.

10.What's the difference between general competition and exact competition. I am not sure.

General competition: It represents the total generic competition existing for the keyword phrase. Let us consider a keyword “Internet marketing”. So when we search that keyword all document featuring either “Internet” or “Marketing” will pop up in the search results. On the contrary when we do exact search of “Internet Marketing” all document concerning to Internet Marketing will pop up. As a performance metrics we calculate the numbers so that keyword decision making becomes easier.

11.Why there is two tabs in your keyword research file? Explain them.

Refer question # 9.

12.Should I give my PPC keywords for your pursuit?

As I said the keyword research is the most important part of SEO. So by looking to your PPC keywords we can have an idea of the keywords which generate traffic and make the decision making effective.

13.I am not happy with your keyword selection? They doesn't include our products.

Okay no issues. Let me tell you that you can best determine the keywords. You know your business better than me. Also I would like to say that the keywords we have provided are the suggestions which we feel would bring traffic with the plan you have taken. So if you have some complain please amend the list and we can start working on the amended list. Until unless you are happy with our suggestions we can't start working. So I will be waiting for your next update on this.

14.In order to select, what should be the minimum monthly search volume of a keyword?

Ideally the minimum monthly search volume should be 500 or more. But it might vary in accordance to geographical or long tail keywords.

15.How does keyword selection relates to my business?

By selecting key phrases using the expressed intent of targeting a specific consumer base, the business creates a greater probability of visitors to the web site being actual interested buyers instead of web window shoppers. Moreover, selecting keywords which are closest in relevance towards the content of the website much better streamlines visitors into that which yields profits. If you see the above selection has impact on the search engines as they are happy when their visitors are happy.

16.Do you know which keyword my competitors are targeting?

Yes, we have a genuine process for researching your competitors. Utilizing this process and some recognized tools we can easily know the keywords your competitors are targeting.

17.Should I target one word keyword like SEO? What's the logic?

Visitors rarely type in one word and hope for the best. Most searches are refined using a number of words, identifying the actual content required more precisely.

People rarely search on one word alone.  The public are much more used to using search engines now, and the days when they entered one generic keyword term and hoped for the best have gone. This is type of search might be informative in nature to gather knowledge and not conversion oriented. But for branding purpose and getting maximum visits you must target these keywords, with a long run plan.

18.What's a trail end keyword and how that helps in SEO?

These are the keywords or phrases  which are having less search volume but higher conversion rate. Yes they helps in SEO. In short run and long run we must have a optimized blend of short trail and long trail keywords to get the best returns.

19.What's the keyword density and how that is calculated?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. It is calculated in the following way.

(Targeted keyword/Total no. of words)*100. Also we must consider that the keyword density includes the page content as well as the page code while doing the percentage calculation.

20.Should the keyword density calculated in parts of words or in total?

There can't be a direct answer to this question. The SEO professional must be extremely instrumental while calculating the keyword density. Though it's suggested to have the keyword in full, we must not ignore the part keywords and other semantic keywords while this calculation is on.

21.Can I jumble the positions of words in side the keyword phrases? Does it make the word a new keyword?

No you should not jumble the keyword. This makes a new keyword, which can't have the searches we are expecting. So this practice should be avoided at any cost. 

22.Should the keyword density check cover the code area?

While you are calculating the number of times repeation the code area should be taken into consideration.

23.What is LSI? How does that work and what's the relevancy of LSI in SEO?

LSI means Latent Semantic Indexing. This is owned and used by Google. The search engine tries to associate certain terms with concepts while indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

Google has been using this concept to determine suitable ads for its AdSense service for some time now. It seems that Google is now also using this concept to improve the quality of its search results. If Google uses this concept in its ranking algorithm (which is very likely though the complete traces have not yet found out) then its advisable that you don't focus on a single keyword, but on a set of related keywords with your search engine optimization activities.

24.What's keyword stemming?

Keyword Stemming is a useful tool for web pages and search engines. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word. This particular process allows a website to expand upon the number of variable options, which can help a website get more traffic. Words that are a product of keyword stemming can expand in either direction, or even add words to the phrase, making the possibilities limitless.

25.Keyword relevancy, keyword proximity, keyword density etc. What do you mean by them?

Keyword Density: It is combination of the number of times a keyword or keyword phrases,in proportion with other words, appears on a web page.

Keyword Proximity:It refers to the distance in space as measured in within the keywords as well as the phrases including the keywords without repetition and with contextual relevance.

It measures the closeness between two keywords.

Keyword Relevancy: Keyword Relevancy encompasses a large area of potential confusion. Simply put, your "keywords" must be relevant to the contents, or "theme" of your web page. 

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